What I'd fix before hiring another SDR
A practical pre-hiring audit for founders whose outbound motion is not yet producing consistently.
Field Notes
Founder-led outbound without living in your inbox
A lightweight operating rhythm for founders who need to stay close to the market without doing every outbound task themselves.
Trade show follow-up that doesn't die on Monday
How to leave an event with useful context, clear ownership, and follow-up that sounds like a continuation instead of a cold email.