How much should B2B appointment setting cost?
The sticker price matters less than what is actually included and what a held, qualified conversation costs you.
Field Notes
Notes from the work. Outbound, sales, market entry, and the occasional thing we learned the expensive way.
How to choose an outsourced SDR agency without getting screwed
Do not ask whether they use AI. Ask who picks up the phone when the campaign sucks.
What should an outsourced SDR agency actually do?
If you have to supply the list, strategy, copy, software, management, and follow-up, what exactly did you outsource?
Outsourced SDR vs. hiring in-house: when each one actually makes sense
Outsourcing is not automatically smarter. Hiring is not automatically cheaper. The right answer depends on what you have already figured out.
What an SDR actually costs once you stop looking at salary
A $65,000 SDR does not cost $65,000. Here’s the part of the spreadsheet everyone conveniently forgets.
How many meetings should an SDR book per month?
Eight good meetings can be excellent. Twenty garbage meetings can be a disaster.
What is a qualified sales meeting?
A calendar booking is not necessarily a qualified sales meeting.
What the first 90 days of outbound should actually look like
Ninety days is enough time to learn a lot. It is not enough time to suspend causality and demand a predictable pipeline machine on Thursday.
Cold calling vs. cold email: which works better for B2B?
Email scales better. Calling teaches you faster. Neither one has feelings. Use the channel that produces conversations.
When outbound sales is a bad idea
Sometimes the best outbound strategy is not doing outbound yet.
Your TAM is not your outbound market
“B2B software companies” is not a market. It is a census category.
How international companies screw up their first U.S. outbound campaign
The U.S. is not your home market with more companies and worse healthcare. Test the market before building an organization around your assumptions.
What I'd fix before hiring another SDR
A practical pre-hiring audit for founders whose outbound motion is not yet producing consistently.
Founder-led outbound without living in your inbox
A lightweight operating rhythm for founders who need to stay close to the market without doing every outbound task themselves.
Trade show follow-up that doesn't die on Monday
How to leave an event with useful context, clear ownership, and follow-up that sounds like a continuation instead of a cold email.