Privacy Policy

Who we are

Serious Business is a commercial advisory and sales services business operated by Kyle LaBossiere. This policy explains how Serious Business handles personal information when you visit this website, email us, schedule a call, or engage our services.

Information we collect

We collect information you choose to provide, such as your name, email address, company, scheduling details, project information, and the contents of your communications. Our hosting and service providers may also process basic technical information, including IP address, browser and device details, referring pages, timestamps, and request logs.

Website visitor identification

We use RB2B, an online data partner, to help identify business visitors to this website. RB2B may use cookies and similar technologies to associate website activity with information available from its data sources, which can include a person's name, company, job information, LinkedIn profile, and in some cases an email address or other contact information. We use this information to understand who is visiting the site and to support business development and outreach.

You can opt out of this type of identity resolution at Retention.com's opt-out page. For international company-level identification and GDPR-related opt-out requests, you can also use RB2B's GDPR opt-out page.

How we use information

We use personal information to respond to inquiries, schedule meetings, prepare proposals, provide services, maintain business records, protect the website, comply with legal obligations, and improve how Serious Business operates. We do not sell or rent personal information.

Service providers and third parties

We may share information with providers that support hosting, email, scheduling, document storage, payments, analytics, website visitor identification, and professional services, but only as reasonably needed for those functions. Calendly processes information when you book a call. RB2B processes website activity and related identity data as described above. Third-party websites you visit from this site, including LinkedIn, operate under their own privacy policies. Some providers may process information outside Canada, where local privacy laws may differ. We may also disclose information when required by law or to protect legal rights, safety, and security.

Retention and security

We retain personal information only as long as reasonably necessary for the purposes described here, including contractual, accounting, and legal requirements. We use reasonable administrative, technical, and organizational safeguards, but no online system can be guaranteed completely secure.

Your choices and rights

Depending on where you live, you may have rights to access, correct, or request deletion of your personal information, withdraw consent, or raise a privacy concern. We may need to verify your identity and may retain information where the law permits or requires it. You can also control cookies and similar browser storage through your browser settings.

Updates and contact

We may update this policy as our website, services, or legal obligations change. The effective date above will show the latest revision. Questions, access requests, and privacy concerns can be sent to kyle@allseriousbusiness.com.