Outbound sales ROI calculator
Does outbound actually make financial sense?
Meetings are nice. Revenue is nicer. Put in your actual economics and see what an outbound program would need to produce.
Your monthly outbound math
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Every number updates from the six inputs above. All figures are monthly.
Opportunities = qualified held meetings × meeting-to-opportunity rate.
Customers = opportunities × opportunity-to-customer close rate.
Revenue = customers × average contract value (ACV).
Gross profit = revenue × gross margin.
ROI = (gross profit − outbound cost) ÷ outbound cost × 100.
Cost per qualified meeting = outbound cost ÷ qualified held meetings.
Cost per opportunity = outbound cost ÷ opportunities.
Expected CAC (customer acquisition cost) = outbound cost ÷ customers.
Break-even customers = outbound cost ÷ (ACV × gross margin). This is how many new customers a month the program needs to pay for itself on gross profit.
Deals rarely close in the same month the meeting happens, so read ROI across a full sales cycle, not a single month.